Boston Book Festival
Visual System

→ Key visual poster
→ Mobile-first vertical templates 
→ Merch extensions 

Boston Book Festival is an award-winning visual identity redesign and system upgrade built to bring greater scalability, consistency, and flexibility to the festival’s existing brand. Through modular composition, book-inspired graphic elements, and a clear typographic hierarchy, the system extends across posters, mobile-first vertical templates, street banners, and merchandise while remaining adaptable to different content and contexts.

Recognition: 2026 Indigo Design Award — Gold Winner 


2026 Yinxue Zou
Last edit at 3/17/2026