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2023 MFA Exhibition


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Boston Book FestivalBranding · Campaign Design · Merchandise · UI/UXPersonal project | 2026

Project discriptionBoston Book Festival is an award-winning visual identity redesign and system upgrade built to bring greater scalability, consistency, and flexibility to the festival’s existing brand. Through modular composition, book-inspired graphic elements, and a clear typographic hierarchy, the system extends across posters, mobile-first vertical templates, street banners, and 
merchandise while remaining adaptable to different content and contexts.
Recognition: 2026 Indigo Design Award — Gold Winner 

2026 Yinxue Zou
Last edit at 10/01/2026