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Contact


Graphic Design
8AM Cafe — Branding
Glenstone — Branding
Play! Community Weekend - Branding
N(O)DE C(O)FFEE - Branding
Radiate - Internship
Juvet - upcoming
Nike Move Your Way- upcoming
NOTECHO - upcoming  
Chewy - Art direction
So3ie - Branding
Bad Design Club — Poster
Boston book festival— Branding
North Carolina Festival — Poster
Selected Works — Posters & Graphics


Visual Arts
Offline Prayer — Poster
Stories about immigration — Poster
Selected works — Poster


Publishing
Design is my language - Object
Index of Shadows - Zine


Workshops
Workshops for young
Workshops for professonal
Lectures


Exhibitions
2024 MFA Exhibition
2023 MFA Exhibition


Architecture Projects
A garden
Incision
Other projects

So3ie

Brand Identity

→ Identity guidelines 
→ Production-ready tag system 
→ Packaging + small merch extensions 

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So3ie is a women’s intimates brand concept built around “comfort and self-expression,” spanning three product lines: intimates, loungewear, and activewear. The project develops a cohesive yet distinct visual system across key wearing scenarios—skin-close, unwinding, and movement. Grounded in brand positioning, audience emotion, and real-life context, it establishes a scalable identity system including a logo and wordmark, color and material language, graphic/pattern elements, and layout rules—ensuring consistent recognition across changing content and multi-channel rollout.




                                                                                                                                                                                                            

2026 Yinxue Zou

Last edit at 3/17/2026